Quick extra marketing capacity without hassle—here’s how it works at Baloise

Sometimes work doesn’t come in waves, but in peaks. A colleague unexpectedly drops out. Extra workload comes in due to legal changes. Or suddenly, a task arises that requires specific skills, like a strong presentation, illustration, or animation. For such moments, Baloise’s marketing team has relied on MediaComm for years.

Below, Iris Van Damme explains how this collaboration started and why it still feels like a reliable comfort zone today. Iris works at Baloise as Team Leader of Content & Creation.

From support during overflow to a structural partnership

MediaComm has been reinforcing Baloise for over 6 years. The reason is familiar: extra support when the team needs more capacity or when tasks arise that you want executed quickly and well. Today, this collaboration is even more structured. In 2026, a permanent Creative Consultant is integrated into the team, ensuring continuity without losing flexibility.

Baloise calls on extra support at crucial moments. This happens, for example, when unexpected reinforcement is needed within the internal team, when legal changes require extensive document updates, or when specialized deliverables such as presentations, illustrations, and animations need to be developed. For Iris, this quick responsiveness isn’t an exception—it’s a recurring advantage.

The biggest advantage for Baloise

For Iris, the added value lies in three things. First, smooth communication, including with Christophe. Second, there’s always someone quickly available when needed. And third, you gain access to various profiles that match the task at hand. This combination means you don’t have to constantly juggle scheduling or skills, even when assignments come unexpectedly. One of the clearest stress tests for the collaboration was a major rebranding a few years ago. During that time, Baloise relied on MediaComm profiles almost full-time for about a year—sometimes one consultant, sometimes four. That kind of peak period demands not only capacity but also people who quickly adapt to brand guidelines, feedback rounds, and deadlines.

The biggest advantage for Baloise.

For Iris, the added value lies in three things. First, smooth communication, including with Christophe. Second, there’s always someone quickly available when needed. And third, you gain access to various profiles that match the task at hand. This combination means you don’t have to constantly juggle scheduling or skills, even when assignments come unexpectedly. Een van de duidelijkste stresstests voor de samenwerking was een grote rebranding, enkele jaren geleden. Toen deed Baloise gedurende ongeveer een jaar bijna voltijds beroep op MediaComm profielen: soms 1 consultant maar soms ook 4. Dat soort piekperiode vraagt niet alleen capaciteit, maar ook mensen die snel mee zijn met brandafspraken, feedbackrondes en deadlines.

Match, onboarding, and collaboration in practice

According to Iris, the match between consultant and team depends partly on the duration of the assignment. With longer projects, you truly build something together. With shorter tasks, that’s less the case, but it’s not an issue as long as the consultant can quickly get up to speed. Onboarding usually goes smoothly, and communication during an assignment remains straightforward because the lines of contact are short.

Iris describes flexibility in this collaboration as a comfort. You know you can quickly scale up with a broad pool of skills. And that’s precisely what you can’t achieve if you depend on just one fixed freelancer.

For whom is MediaComm a logical choice

MediaComm is recommended for anyone who occasionally—or even frequently—needs designers, and especially for teams that want to act quickly without compromising quality. If you want the same flexibility in your marketing operations, with access to multiple design skills and rapid availability, MediaComm fits perfectly into your model.

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